Search Results - Ries, Al

Al Ries

Al Ries Alfred Paul Ries (November 14, 1926 – October 7, 2022) was an American marketing professional and author. He was the cofounder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing. Provided by Wikipedia
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  1. 1
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    Horse sense: the key to success is finding a horse to ride / by Ries, Al

    Published 1991
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  2. 2
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    Posicionamiento : el concepto que ha revolucionado la comunicación publicitaria y la mercadotecnia / by Ries, Al

    Published 1986
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    Marketing de abajo hacia arriba: La táctica dicta la estrategia/ by Ries, Al

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    Las 22 leyes inmutables del marketing : Viólelas a su propio riesgo/ by Ries, Al

    Published 1993
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    Posicionamiento : el concepto que ha revolucionado la comunicación publicitaria y la mercadotecnia/ by Ries, Al

    Published 1992
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    Las 22 leyes inmutables del marketing / by Ries, Al

    Published 1993
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    La guerra de la mercadotecnía/ by Ries, Al

    Published 1988
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  8. 8
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    Enfoque : el único futuro de su empresa / by Ries, Al

    Published 1996
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  9. 9
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    Enfoque VIsionario : Estudios sobre empresas exitosas del Siglo XXI / by Kinni, Theodore B.

    Published 2002
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