Search Results - Trout, Jack

Jack Trout

John Francis "Jack" Trout (January 31, 1935 – June 4, 2017) was an American advertising executive and an owner of Trout & Partners, a consulting firm. He was the founder and pioneer of positioning theory and also marketing warfare theory. Provided by Wikipedia
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    Horse sense: the key to success is finding a horse to ride / by Ries, Al

    Published 1991
    Other Authors: “…Trout, Jack…”
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    Posicionamiento : el concepto que ha revolucionado la comunicación publicitaria y la mercadotecnia/ by Ries, Al

    Published 1992
    Other Authors: “…Trout, Jack…”
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    Book
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    Las 22 leyes inmutables del marketing / by Ries, Al

    Published 1993
    Other Authors: “…Trout, Jack…”
    View in OPAC
    Book