Search Results - Zyman, Sergio

Sergio Zyman

Sergio Zyman (born July 30, 1945) is a marketing executive from Mexico best known as the marketer behind the failed launch of New Coke and the success of Diet Coke, Fruitopia, Surge, and ad campaigns such as "Coke Is It." Provided by Wikipedia
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    El final del marketing que conocemos / by Zyman, Sergio

    Published 1999
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