Podobné jednotky: Fundamentos de mercadotecnia /
Téma: Marketing.
- Data-driven marketing the 15 metrics everyone in marketing should know /
- Journal of China marketing.
- Marketing 4.0 : moving from traditional to digital /
- Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success /
- Big data marketing : engage your customers more effectively and drive value /
- The million dollar private practice : using your expertise to build a practice that makes a difference /
Téma: Gestión de marketing.
- Dirección de mercadotecnia : análisis, planeación, implementación y control /
- Administración de mercadeo : estrategias y programas /
- Dirección de marketing : la edición del milenio /
- Fundamentos de mercadotecnia /
- Dirección de la mercadotecnia : análisis, planeación, implementación y control /
- Mercadotecnia /
Autor: Kotler, Philip
- Marketing 4.0 : moving from traditional to digital /
- Marketing 3.0 from products to customers to the human spirit /
- Good works : marketing and corporate initiatives that build a better world- and the bottom line /
- Democracy in decline : rebuilding its future /
- Marketing humanístico : human to human : la génesis del marketing /
- Marketing de ciudades : crear y prosperar en mercados de alto crecimiento /