Gelijkaardige items: Alternative Credit Card Case Study: Targeting Cards at Specific Consumer Groups
- American Express Case Study: Using Prepaid Cards to Target the Travel Market
- MBNA Europe Bank Case Study: Breaking into the UK Credit Card Market
- HDFC Case Study: India's HDFC Bank Launches its Ultra-premium Credit Card
- Credit & Charge Cards Industry Profile: Belgium
- Credit & Charge Cards Industry Profile: France
- Credit & Charge Cards Industry Profile: Germany