Cita APA (7a ed.)
Chen, J., & Chang, Y. (Dec 2025). How retailers launch IT-based strategies to win new and loyal customers in O2O commerce. Electronic Markets. https://doi.org/10.1007/s12525-025-00758-y
Cita Chicago Style (17a ed.)
Chen, Jiahe, y Yu-Wei Chang. "How Retailers Launch IT-based Strategies to Win New and Loyal Customers in O2O Commerce." Electronic Markets Dec 2025. https://doi.org/10.1007/s12525-025-00758-y.
Cita MLA (9a ed.)
Chen, Jiahe, y Yu-Wei Chang. "How Retailers Launch IT-based Strategies to Win New and Loyal Customers in O2O Commerce." Electronic Markets, Dec 2025, https://doi.org/10.1007/s12525-025-00758-y.
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