Cita APA (7a ed.)

Kotler, P., & Turner, R. E. (1981). Marketing management, analysis, planning and control (4th. ed.). Prentice-Hall.

Cita Chicago Style (17a ed.)

Kotler, Philip, y Ronald E. Turner. Marketing Management, Analysis, Planning and Control. 4th. ed. Ontario: Prentice-Hall, 1981.

Cita MLA (9a ed.)

Kotler, Philip, y Ronald E. Turner. Marketing Management, Analysis, Planning and Control. 4th. ed. Prentice-Hall, 1981.