Cita APA (7a ed.)
Kotler, P., & Turner, R. E. (1981). Marketing management, analysis, planning and control (4th. ed.). Prentice-Hall.
Cita Chicago Style (17a ed.)
Kotler, Philip, y Ronald E. Turner. Marketing Management, Analysis, Planning and Control. 4th. ed. Ontario: Prentice-Hall, 1981.
Cita MLA (9a ed.)
Kotler, Philip, y Ronald E. Turner. Marketing Management, Analysis, Planning and Control. 4th. ed. Prentice-Hall, 1981.
Precaución: Estas citas no son 100% exactas.