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Marketing management, analysis, planning and control /

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Bibliographic Details
Main Author:	Kotler, Philip, 1931-
Other Authors:	Turner, Ronald E. (coautor)
Format:	Book
Language:	English
Published:	Ontario : Prentice-Hall, 1981
Edition:	4th. ed
Subjects:	MERCADO-ADMINISTRACION
Online Access:	View in OPAC
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