APA (7th ed.) Citation

Keegan, W. J. (1997). Marketing global (5a.). Prentice hall.

Chicago Style (17th ed.) Citation

Keegan, Warren J. Marketing Global. 5a. Madrid: Prentice hall, 1997.

MLA (9th ed.) Citation

Keegan, Warren J. Marketing Global. 5a. Prentice hall, 1997.

Warning: These citations may not always be 100% accurate.