Comportamiento del consumidor y estrategia de marketing /
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| Main Author: | |
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| Other Authors: | , , |
| Format: | Book |
| Language: | Spanish English |
| Published: |
México, Distrito Federal :
McGraw-Hill,
c2006, 2005
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| Edition: | Séptima edición |
| Subjects: | |
| Online Access: | View in OPAC |
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| Physical Description: | xxiii, 564 páginas : Ilustraciones ; 28 cm. |
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| Bibliography: | Incluye referencias bibliográficas e índice |
| ISBN: | 9789701056325 2701056329 |