Investigación de mercados contemporánea /

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Bibliographic Details
Main Author: McDaniel, Carl D.
Other Authors: Gates, Roger. coaut (Coautor)
Format: Book
Language:Spanish
Published: México : International Thomson, 1999.
Edition:4a. ed.
Subjects:
Online Access:View in OPAC
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Description
Item Description:Incluye apéndices, glosario e índice
Physical Description:xxxvi, 780 p. : il. ; 26 cm.
ISBN:9687259571