Fundamentos de mercadotecnia /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | Spanish English |
| Published: |
México D. F. :
McGraw-Hill,
1989.
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| Edition: | 4a ed. |
| Subjects: | |
| Online Access: | View in OPAC |
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| Item Description: | "Octava edición, (Cuarta edición en español)".- Cubierta Presenta índice. Traaducido de: Fundamentals of marketing. |
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| Physical Description: | 732 p. : il., fotografías; 23 cm. |
| ISBN: | 9684222793 |