APA (7th ed.) Citation

Stanton, W. J. (1970). Fundamentos de Marketing (1a. ed.). Mc Graw Hill.

Chicago Style (17th ed.) Citation

Stanton, William J. Fundamentos De Marketing. 1a. ed. España: Mc Graw Hill, 1970.

MLA (9th ed.) Citation

Stanton, William J. Fundamentos De Marketing. 1a. ed. Mc Graw Hill, 1970.