APA (7th ed.) Citation

Stanton, W. J. (1980). Fundamentos de Marketing. (2a. ed.). McGraw - Hill.

Chicago Style (17th ed.) Citation

Stanton, William J. Fundamentos De Marketing. 2a. ed. México: McGraw - Hill, 1980.

MLA (9th ed.) Citation

Stanton, William J. Fundamentos De Marketing. 2a. ed. McGraw - Hill, 1980.