El Marketing Mix : Conceptos, estrategias y aplicaciones/
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| Format: | Book |
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| Language: | Spanish |
| Published: |
España :
Díaz Santos, S.A.,
1990.
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| Series: | Biblioteca de manuales prácticos de marketing.
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| Subjects: | |
| Online Access: | View in OPAC |
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| Item Description: | Titulo original: The marketing mix process: Concepts and Strategies. |
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| Physical Description: | xii, 165 p. : gráficas, 24 cm. |
| ISBN: | 8487189709 |