Public relations strategy : Korean case studies /
"Here is a lucid, comprehensive PR case analysis of predominantly Korean examples. Prof. Won reveals an essential, practical formula to solving the complexity in communication strategy."--Back cover
Na minha lista:
| Formato: | Livro |
|---|---|
| Idioma: | inglês |
| Publicado em: |
Seoul, Korea :
Commuication Books,
2010.
|
| Assuntos: | |
| Acesso em linha: | Ver en el OPAC |
| Tags: |
Adicionar Tag
Sem tags, seja o primeiro a adicionar uma tag!
|
Sumário:
- Introduction of public relations
- Proactive public relations
- Employee relations
- Community relations
- Consumer relations
- Media relations
- Corporate social responsibility (CSR)
- Crisis management and communication.