APA (7th ed.) Citation

Boyd, H. W. (1967). Casos en "marketing". Addison-Wesley.

Chicago Style (17th ed.) Citation

Boyd, Harper W. Casos En "Marketing". Palo Alto: Addison-Wesley, 1967.

MLA (9th ed.) Citation

Boyd, Harper W. Casos En "Marketing". Addison-Wesley, 1967.

Warning: These citations may not always be 100% accurate.