Cravens, D. W., Moreno, Y., & Piercy, N. F. (2007). Marketing estratégico (Octava edición.). McGrawHill.
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Chicago Style (17th ed.) Citation
Cravens, David W., Yago Moreno, and Nigel F. Piercy. Marketing Estratégico. Octava edición. España: McGrawHill, 2007.
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MLA (9th ed.) Citation
Cravens, David W., et al. Marketing Estratégico. Octava edición. McGrawHill, 2007.
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Warning: These citations may not always be 100% accurate.