Cita APA (7a ed.)

Bennett, P. D., Lamm, R. P., & Fry, R. A. (1988). Marketing. McGraw-Hill.

Cita Chicago Style (17a ed.)

Bennett, Peter D., Robert P. Lamm, y Robert A. Fry. Marketing. New York: McGraw-Hill, 1988.

Cita MLA (9a ed.)

Bennett, Peter D., et al. Marketing. McGraw-Hill, 1988.