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Bibliographic Details
Main Author: Bennett, Peter D. (autor.)
Other Authors: Lamm, Robert P. (autor.), Fry, Robert A. (autor.)
Format: Book
Language:English
Published: New York : McGraw-Hill, [1988]
©1988
Series:McGraw-Hill series in marketing
Subjects:
Online Access:View in OPAC
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Description
Physical Description:xxvii, 763 páginas : ilustraciones (algunas a color) ; 26 cm.
Bibliography:Incluye referencias bibliográficas e índice.
ISBN:0070047219 :
9780070047211