Cita APA (7a ed.)

Kinnear, T. C., & Taylor, J. R. (1983). Marketing research an applied approach. McGraw-Hill.

Cita Chicago Style (17a ed.)

Kinnear, Thomas C., y James R. Taylor. Marketing Research an Applied Approach. New York: McGraw-Hill, 1983.

Cita MLA (9a ed.)

Kinnear, Thomas C., y James R. Taylor. Marketing Research an Applied Approach. McGraw-Hill, 1983.