Style de citation APA (7e éd.)

Kinnear, T. C., & Taylor, J. R. (1983). Marketing research an applied approach. McGraw-Hill.

Style de citation Chicago (17e éd.)

Kinnear, Thomas C., et James R. Taylor. Marketing Research an Applied Approach. New York: McGraw-Hill, 1983.

Style de citation MLA (9e éd.)

Kinnear, Thomas C., et James R. Taylor. Marketing Research an Applied Approach. McGraw-Hill, 1983.