Kotler, P., & Armstrong, G. (1995). Fundamentos de mercadotecnia (2a ed.). Prentice Hall Hispanoamerica.
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Chicago Style (17th ed.) Citation
Kotler, Philip, and Gary Armstrong. Fundamentos De Mercadotecnia. 2a ed. México, D.F.: Prentice Hall Hispanoamerica, 1995.
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MLA (9th ed.) Citation
Kotler, Philip, and Gary Armstrong. Fundamentos De Mercadotecnia. 2a ed. Prentice Hall Hispanoamerica, 1995.
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Warning: These citations may not always be 100% accurate.