Cita APA (7a ed.)
McCarthy, E. J., & Perreault, W. D. (1991). Applications in basic marketing: Clippings from the Popular Business Press. Richard D. Irwin.
Cita Chicago Style (17a ed.)
McCarthy, E. Jerome, y William D. Perreault. Applications in Basic Marketing: Clippings from the Popular Business Press. Boston,: Richard D. Irwin, 1991.
Cita MLA (9a ed.)
McCarthy, E. Jerome, y William D. Perreault. Applications in Basic Marketing: Clippings from the Popular Business Press. Richard D. Irwin, 1991.
Precaución: Estas citas no son 100% exactas.