Applications in basic marketing: clippings from the Popular Business Press /

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Bibliographic Details
Main Author:	McCarthy, E. Jerome
Other Authors:	Perreault, William D. (coautor)
Format:	Book
Language:	Spanish English
Published:	Boston, : Richard D. Irwin, 1991
Subjects:	Mercadeo Marketing
Online Access:	View in OPAC
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Holdings details from Biblioteca Central
Call Number:	658.8 M123a
Copy	On Shelf