Marketing : versión para Latinoamerica /
Entre los principales temas que se presentan en este libro, se encuentran: Establecimiento de relaciones redituables con los clientes. Manejo de marcas fuertes para crear valor de marca. Aprovechamiento de las tecnologías de marketing en la era digital. Marketing socialmente responsable en todo el m...
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Other Authors: | Kotler, Philip (autor), Armstrong, Gary (autor), Principles of marketing, Pineda Ayala, Leticia Esther (traducción), Whitehouse, Matthew G. (revisión técnica) |
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Format: | Book |
Language: | Spanish English |
Published: |
México, Distrito Federal :
PEARSON Educación ,
2007
|
Edition: | Decimoprimera edición |
Subjects: | |
Online Access: | View in OPAC |
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