Marketing /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
[1988]
©1988 |
| Series: | McGraw-Hill series in marketing
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| Subjects: | |
| Online Access: | View in OPAC |
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| Physical Description: | xxvii, 763 páginas : ilustraciones (algunas a color) ; 26 cm. |
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| Bibliography: | Incluye referencias bibliográficas e índice. |
| ISBN: | 0070047219 : 9780070047211 |