Dirección de la mercadotecnia : análisis, planeación, implementación y control /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | Spanish English |
| Published: |
México, D.F. :
Prentice-Hall Hispanoamericana,
[1993]
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| Edition: | 7a ed. |
| Subjects: | |
| Online Access: | View in OPAC |
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| Item Description: | Traducción de: Marketinig management, analysis, planning, implementation, & control. |
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| Physical Description: | xxvi, 843 páginas : ilustraciones ; 27 cm |
| Bibliography: | Incluye referencias bibliográficas e índice. |
| ISBN: | 9688802859 9789688802854 |