Fundamentos de marketing /

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Bibliographic Details
Main Author:	Stanton, William J.
Other Authors:	Etzel, Michael J., Walker, Bruce J., Palos Báez, Enrique, Dávila Martínez, José Francisco Javier, Domette Nicolesco, Jean, Carranza Garza, Adriana
Format:	Book
Language:	Spanish English
Published:	México D. F. : McGraw-Hill, [2004]
Edition:	13a edición.
Subjects:	Administración de Bienes Análisis de mercado Negocios. Segmentación del mercado.
Online Access:	View in OPAC
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