Comportamiento del consumidor y marketing : aplicaciones prácticas para América Latina /
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| Main Author: | |
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| Format: | Book |
| Language: | Spanish |
| Published: |
México, D.F. :
Harla,
c1993.
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| Subjects: | |
| Online Access: | View in OPAC |
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| Physical Description: | xxvi, 265 p. : il. ; 23 cm. |
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| Bibliography: | Incluye referencias bibliográficas (p. [257]-265). |
| ISBN: | 9686356444 |