Lambin, J. (1987). Marketing estratégico. McGraw-Hill.
Chicago Style (17th ed.) CitationLambin, Jean-Jacques. Marketing Estratégico. México: McGraw-Hill, 1987.
MLA (9th ed.) CitationLambin, Jean-Jacques. Marketing Estratégico. McGraw-Hill, 1987.
Warning: These citations may not always be 100% accurate.