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Bibliographic Details
Main Author:	Lamb, Charles W. (autor.)
Other Authors:	Hair, Joseph F. (autor.), McDaniel, Carl, Jr., 1941- (autor.)
Format:	Book
Language:	Spanish
Published:	México : Cangage Learning Editores, 2011.
Edition:	11ª edición.
Subjects:	Marketing.
Online Access:	View in OPAC
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