APA (7th ed.) Citation
Stanton, W. J., Benassini Félix, M., & Rosas Sánchez, M. E. (1989). Fundamentos de mercadotecnia (4a ed.). McGraw-Hill.
Chicago Style (17th ed.) Citation
Stanton, William J., Marcela Benassini Félix, and María Elena Rosas Sánchez. Fundamentos De Mercadotecnia. 4a ed. México D. F.: McGraw-Hill, 1989.
MLA (9th ed.) Citation
Stanton, William J., et al. Fundamentos De Mercadotecnia. 4a ed. McGraw-Hill, 1989.
Warning: These citations may not always be 100% accurate.