Branding de comunidades : marcas y colectivos de consumo /

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Bibliographic Details
Main Author:	Fernández Gómez, Jorge David, 1973- (autor.)
Other Authors:	Gordillo-Rodríguez, María Teresa
Format:	eBook
Language:	Spanish
Published:	Barcelona : Editorial UOC, 2020.
Series:	Manuales / UOC. Comunicación ; 675.
Subjects:	Branding (Marketing) > Psychological aspects. Consumer behavior > Psychological aspects. Marcas comerciales > Aspectos psicológicos. Consumo > Aspectos sociológicos. Libros electrónicos.
Online Access:	https://biblioteca.ues.edu.sv/acceso/elibro/?url=https%3A%2F%2Felibro.net%2Fereader%2Fbiblioues/135258 View in OPAC
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