APA-referens (7:e uppl.)
Ford, K. (2005). Brands laid bare: Using market research for evidence-based brand management. John Wiley & Sons.
Chicago-referens (17:e uppl.)
Ford, Kevin. Brands Laid Bare: Using Market Research for Evidence-based Brand Management. Chichester, West Sussex, England ; Hoboken, NJ: John Wiley & Sons, 2005.
MLA-referens (9:e uppl.)
Ford, Kevin. Brands Laid Bare: Using Market Research for Evidence-based Brand Management. John Wiley & Sons, 2005.
Varning: dessa hänvisningar är inte alltid fullständigt riktiga.