Heyman, J. H. (2008). All you need is a good idea!: How to create marketing messages that actually get results. Wiley.
Cita Chicago Style (17a ed.)Heyman, Jay H. All You Need Is a Good Idea!: How to Create Marketing Messages That Actually Get Results. Hoboken, N.J.: Wiley, 2008.
Cita MLA (9a ed.)Heyman, Jay H. All You Need Is a Good Idea!: How to Create Marketing Messages That Actually Get Results. Wiley, 2008.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.