APA (7th ed.) Citation
Heyman, J. H. (2008). All you need is a good idea!: How to create marketing messages that actually get results. Wiley.
Chicago Style (17th ed.) Citation
Heyman, Jay H. All You Need Is a Good Idea!: How to Create Marketing Messages That Actually Get Results. Hoboken, N.J.: Wiley, 2008.
MLA (9th ed.) Citation
Heyman, Jay H. All You Need Is a Good Idea!: How to Create Marketing Messages That Actually Get Results. Wiley, 2008.
Warning: These citations may not always be 100% accurate.