Arikan, A. (2008). Multichannel marketing: Metrics and methods for on and offline success. Wiley Pub..
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Chicago Style (17th ed.) Citation
Arikan, Akin. Multichannel Marketing: Metrics and Methods for on and Offline Success. Indianapolis, Ind.: Wiley Pub., 2008.
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MLA (9th ed.) Citation
Arikan, Akin. Multichannel Marketing: Metrics and Methods for on and Offline Success. Wiley Pub., 2008.
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Warning: These citations may not always be 100% accurate.