Jeffery, M. (2010). Data-driven marketing: The 15 metrics everyone in marketing should know. Wiley.
Cita Chicago Style (17a ed.)Jeffery, Mark. Data-driven Marketing: The 15 Metrics Everyone in Marketing Should Know. Hoboken, N.J.: Wiley, 2010.
Cita MLA (9a ed.)Jeffery, Mark. Data-driven Marketing: The 15 Metrics Everyone in Marketing Should Know. Wiley, 2010.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.