Cita APA (7a ed.)
Reid, D. A., & Plank, R. E. (2004). Fundamentals of business marketing research. Best Business Books.
Cita Chicago Style (17a ed.)
Reid, David A., y Richard E. Plank. Fundamentals of Business Marketing Research. New York: Best Business Books, 2004.
Cita MLA (9a ed.)
Reid, David A., y Richard E. Plank. Fundamentals of Business Marketing Research. Best Business Books, 2004.
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