Handbook of market segmentation strategic targeting for business and technology firms /
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
Haworth Press,
c2004.
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| Edition: | 3rd ed. |
| Subjects: | |
| Online Access: | Available in Business Source Ultimate. View in OPAC |
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| Item Description: | Rev. ed. of: Market segmentation. Rev. ed. c1994. |
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| Bibliography: | Includes bibliographical references p. (225-232) and index. |
| ISBN: | 9780203862483 (online) 9780789033185 (online) 9781135185657 (online) 9781135185664 (online) 9781306110471 (online) |