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Handbook of market segmentation strategic targeting for business and technology firms /

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Bibliographic Details
Main Author:	Weinstein, Art
Format:	Electronic eBook
Language:	English
Published:	New York : Haworth Press, c2004.
Edition:	3rd ed.
Subjects:	Market segmentation. Psychographics.
Online Access:	Available in Business Source Ultimate. View in OPAC
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