Handbook of niche marketing principles and practice /
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| Outros Autores: | |
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| Formato: | Recurso Electrónico livro electrónico |
| Idioma: | inglês |
| Publicado em: |
New York :
Best Business Books, Haworth Reference Press,
c2006.
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| Assuntos: | |
| Acesso em linha: | Available in Business Source Ultimate. Ver en el OPAC |
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Sumário:
- Niche marketing revisited : concept, applications, and some European cases / Tevfik Dalgic, Maarten Leeuw
- Principles of global niche marketing strategies : an early conceptual framework / Isil Hezar ... [et al.]
- Approach for identifying cannibalization within product line extensions and multibrand strategies / Charlotte H. Mason, George R. Milne
- Ecological niche theory approach to the measurement of brand competition / George R. Milne, Charlotte H. Mason
- Visual approach for identifying consumer satisfaction niches / Hooman Estelami, Peter De Maeyer
- High tech, high performance : the synergy of niche strategy and planning focus in technological entrepreneurial firms / Karen Bantel
- Crafting a niche in a crowded market : the case of Palliser Estate Wines of Martinborough (New Zealand) / Michael Beverland, Lawrence S. Lockshin
- Niche marketing for hotel managers / Ron Morritt
- Out in the market : the history of the gay market segment in the United States / Blaine J. Branchik.