Symbicort Case Study: Creating Differentiation in Comination Products

Sunny Queen Farms Case Study: Creating Differentiation in a Highly Commoditized Category
Publicado em: (2010)

Dabur Vatika Case Study: Leveraging Natural Positioning to Create Differentiation in the Indian Haircare Market
Publicado em: (2010)

Bioxell Case Study: Creating & Nurturing a Successful Spin-Out
Publicado em: (2005)

Singulair Case Study: Building a Successful Launch Strategy Through Clinical Differentiation
Publicado em: (2004)

Olay Case Study: Creating a Successful 'Masstige' Anti-Aging Product Line
Publicado em: (2010)

Managing the Total Customer Experience: Air Products & Chemicals Case Study
Publicado em: (2005)

R&D Productivity: Understanding the Drivers & Enablers - Agilent Case Study
Publicado em: (2005)

R&D Productivity: Understanding the Drivers & Enablers - BT Case Study
Publicado em: (2005)

R&D Productivity: Understanding the Drivers & Enablers - Kennametal Case Study
Publicado em: (2005)

Firefly Case Study: Creating an Ethical Functional Drink Brand
Publicado em: (2009)

Glowelle Case Study: Creating a Successful Nutraceutical Brand
Publicado em: (2010)

R&D Productivity: Understanding the Drivers & Enablers - National Instruments Case Study
Publicado em: (2005)

POM Wonderful Case Study: Creating Sustainable Growth in the Superfruits Market
Publicado em: (2009)

R&D Productivity: Understanding the Drivers & Enablers - Hewlett-Packard (HP) Case Study
Publicado em: (2005)

Oracle Case Study: Becoming a One Stop Shop for Enterprise Software Products
Publicado em: (2004)

Ocean Spray Case Study: Extending Brand Appeal Through New Product Development
Publicado em: (2004)

Sydkraft Case Study: Launching New Energy Products in Response to Rising Wholesale Prices
Publicado em: (2004)

Fanta Furufuru Shaker Case Study: How the Novelty Factor is Employed to Create an Innovative Product in the Matured Soft Drinks Market
Publicado em: (2009)

B_E_E Case Study: Creating an Ethical & Profitable Cleaning Brand
Publicado em: (2008)

Cravendale & Cathedral City Case Study: Creating Growth in the Branded Dairy Category
Publicado em: (2008)

Farmhouse Fare Case Study: Creating Opportunities in the Premium Chilled Dessert Category
Publicado em: (2009)

Vaseline Case Study: Creating Stand Out Appeal in the Body Skincare Market
Publicado em: (2010)

Leadership Networking: Connect, Collaborate, Create
Por: Grayson, Curt
Publicado em: (2007)

Caffe Sanora Case Study: Healthy Gourmet Coffee: Combining Megatrends for Successful New Product Development
Publicado em: (2005)

Sara Lee, Hovis & Alara Case Study: Creating Winning Strategies in Bakery & Cereals
Publicado em: (2007)

Oasis Case Study: Using Difference in Positioning to Create a Strategic Growth Opportunity
Publicado em: (2008)

Pinkberry Case Study: Creating a Social Environment Around a Healthy Indulgence
Publicado em: (2008)

Energy Shot Case Study: Creating a New Market in the Energy Drinks Sector
Publicado em: (2009)

Zyrtec.com & Purplepill.com Case Studies: How Pharmaceutical Companies Can Attract Consumers to Product Websites
Publicado em: (2004)

New Covent Garden Food Company Case Study: Creating & Maintaining a Premium Product That Stands Out from 'Me-Too' Competitors
Publicado em: (2008)

KBL & Tilney Case Studies
Publicado em: (2005)

Kind Snacks Case Study: Seeking Differentiation in Cereal Bars with an Ethical & Healthy Offering
Publicado em: (2009)

Grasshopper Case Study: Creating a Convenient & Healthy Solution for UK Consumers Short of Time
Publicado em: (2009)

Nude & Care Skincare Case Study: Creating High End Organic Skincare for Mainstream Markets
Publicado em: (2008)

Business Ethics Case Studies: Whistleblowing & the Environment: The Case of Avco Environmental
Publicado em: (2007)

Project Management: NASA Case Study
Publicado em: (2004)