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The journal of product & brand management

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Bibliographic Details
Previous Title:Pricing strategy & practice
Format: Electronic Journal
Language:English
Published: Santa Barbara, CA : Grayson Associates, c1992-
Bingley, UK : Emerald Group Publishing L
Subjects:
New products > Management > Periodicals.
New products > Marketing > Periodicals.
Branding (Marketing) > Periodicals.
Advertising > Brand name products > Periodicals.
Advertising > Brand name products.
Branding (Marketing)
New products > Management.
New products > Marketing.
Periodicals.
Online Access:Available in Business Source Ultimate.
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