Mr Kipling Case Study: Refocusing on Key Trends

Refocus

Sprinkles Case Study: Capitalizing on the Comfort Trend with an Everyday Treat Offering
Publicado em: (2009)

Innocent Drinks Case Study: Capitalizing on the Health Trend in the Smoothie Category
Publicado em: (2010)

Haribo Case Study: Reinvigorating the Sugar Confectionary Market by Focusing on Health & Comfort Trends
Publicado em: (2009)

Minute Maid Case Study: Promoting Health to Profit from Consumer Mega-Trends
Publicado em: (2010)

Old El Paso Case Study: Addressing the Connectivity Trend with the Meal Kit Concept
Publicado em: (2010)

Japanese Healthy Beer/Brews Case Study: Aiming to Capitalize on the Health Trend Without Compromising on Taste
Publicado em: (2009)

The strange case of Dr Jekyll and Mr Hyde. /
Por: Stevenson, R. L.
Publicado em: (1978)

Single Serve Coffee Pod Case Study: The Rise of the One Cup Coffee Trend (Procter & Gamble, Kraft & Nestle)
Publicado em: (2005)

Cherrygood Case Study
Publicado em: (2011)

Craft Beers in the U.S. & UK Case Study: How Mainstream Brewers can Benefit from the Trend Towards Craft Beers
Publicado em: (2011)

French in Mexico--Mr.Seward to Mr. Adams
Publicado em: (2017)

French in Mexico--Mr. Seward to Mr. Motley
Publicado em: (2017)

Premium Spirits in China Case Study
Publicado em: (2011)

ExxonMobil Corporation Sustainability Case Study
Publicado em: (2010)

Mr. Magoo
Publicado em: (1997)

Mr. Roboto
Por: Vargas Ruiz, Pedro
Publicado em: (2011)

Merrill Lynch Case Study: Key Development Strategies in Wealth Management
Publicado em: (2005)

Essensis Case Study: Marketing Beautifying Foods Effectively
Publicado em: (2008)

Coca-Cola Case Study: Diversifying into Healthier Markets
Publicado em: (2007)

Jameson Case Study: Targeting the 'Recession Resistant' Consumer
Publicado em: (2010)

Kraft Case Study: Impact of Kraft's Acquisition of Cadbury
Publicado em: (2010)

NADC-MR [reports] [NADC-MR Rep] NLMUID: 0047422

Mr. Mercedes : a novel /
Por: King, Stephen

Cafedirect Case Study: Successfully Marketing Fairtrade Products in the UK
Publicado em: (2008)

Ribena Case Study: Repositioning Soft Drinks to Young Adults
Publicado em: (2008)

Teavana Case Study: Capitalizing on the Rising Demand for Tea in the US
Publicado em: (2008)

Heinz Organic Ketchup Case Study: Moving Into the Organics Sector
Publicado em: (2005)

NestlÉ Yorkie Case Study: Male Specific Branding
Publicado em: (2005)

Starbucks Case Study: Strategies for Enhancing Packaged Coffee Sales
Publicado em: (2007)

Cadbury Case Study: Retaining Leadership Position in the Confectionery Market
Publicado em: (2009)

Coors Case Study: Making Gains in a Struggling Category
Publicado em: (2009)

Skinny Cow Case Study: Marketing Affordable Indulgences to Women
Publicado em: (2010)

FirstCape Case Study: Exploiting Recessionary-Inspired Behaviors
Publicado em: (2010)

Glowelle Case Study: Creating a Successful Nutraceutical Brand
Publicado em: (2010)

Coca-Cola Case Study: The Worlds Most Recognisble Brand
Publicado em: (2011)