Haribo Case Study: Reinvigorating the Sugar Confectionary Market by Focusing on Health & Comfort Trends

KFC Case Study: Addressing Recessionary Challenges by Focusing on Health & Value
Publicado em: (2009)

Takeda Case Study: Reinvigorating Sales Methods in UK Healthcare
Publicado em: (2005)

Innocent Drinks Case Study: Capitalizing on the Health Trend in the Smoothie Category
Publicado em: (2010)

UK Biscuits Case Study: Refocusing Product Lines Towards Health & Premium Trends
Publicado em: (2007)

Minute Maid Case Study: Promoting Health to Profit from Consumer Mega-Trends
Publicado em: (2010)

Mr Kipling Case Study: Refocusing on Key Trends
Publicado em: (2008)

Robert's American Gourmet Case Study: Focusing on Product Innovation in Healthy Snacks
Publicado em: (2008)

Japanese Healthy Beer/Brews Case Study: Aiming to Capitalize on the Health Trend Without Compromising on Taste
Publicado em: (2009)

Britvic Case Study: Maintaining Growth in the Downturn by Focusing on the Value Soft Drinks Categories
Publicado em: (2009)

Five Guys Case Study: Maintaining Growth in Fast Food with a Simple Menu & Quality Focus
Publicado em: (2010)

European Bakery Case Study: Key Trends in the European Bread & Rolls Sector
Publicado em: (2009)

Old El Paso Case Study: Addressing the Connectivity Trend with the Meal Kit Concept
Publicado em: (2010)

Oilseeds Focus

The comfort women : historical, political, legal and moral perspectives /
Por: Kumagai, Naoko
Publicado em: (2016)

Single Serve Coffee Pod Case Study: The Rise of the One Cup Coffee Trend (Procter & Gamble, Kraft & Nestle)
Publicado em: (2005)

Quorn Case Study: Enhancing the Meat Alternatives Market by Capitalizing on the Health Trend
Publicado em: (2009)

Cherrygood Case Study
Publicado em: (2011)

Cow comfort : el bienestar de la vaca lechera /
Por: Callejo Ramos, Antonio
Publicado em: (2009)

McDonalds Case Study: Remaining Relevant in a Health-conscious Society
Publicado em: (2012)

Worldwide Sugar Manufacturing Industry Report

Craft Beers in the U.S. & UK Case Study: How Mainstream Brewers can Benefit from the Trend Towards Craft Beers
Publicado em: (2011)

Coca-Cola Case Study: Diversifying into Healthier Markets
Publicado em: (2007)

Essensis Case Study: Marketing Beautifying Foods Effectively
Publicado em: (2008)

United States Sugar Manufacturing Industry Report

Red Mango Case Study: Boosting the Frozen Yogurt Sector with a Digestive Health Positioning
Publicado em: (2010)

Coconut Water Case Study: Responding to Consumer Health Demands with a Novel Juice Product
Publicado em: (2010)

Cadbury Case Study: Retaining Leadership Position in the Confectionery Market
Publicado em: (2009)

Stevia - Sugar Substitute - A New Trend in the Beverage Market
Publicado em: (2014)

Cafedirect Case Study: Successfully Marketing Fairtrade Products in the UK
Publicado em: (2008)

Skinny Cow Case Study: Marketing Affordable Indulgences to Women
Publicado em: (2010)

Transocean Case Study: Accessing Norway's Oil Drilling Market
Publicado em: (2011)

Select Comfort Corporation SWOT Analysis

Select Comfort Corporation MarketLine Company Profile

Comfort Intech Limited MarketLine Company Profile

Premium Spirits in China Case Study
Publicado em: (2011)

PZ Cussons Case Study: Staying Focused on Personal Care
Publicado em: (2008)