Journal of direct marketing

Abstracts and full-text (PDF only), 1997; abstracts only, 1996.

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Bibliographic Details
New Title:	Journal of interactive marketing (Online)
Previous Title:	Journal of direct marketing research
Format:	Electronic Journal
Language:	English
Published:	[New York, N.Y.] : John Wiley & Sons., Inc. : Direct Marketing Educational Foundation, -©1997.
Subjects:	Direct marketing > Statistics > Periodicals. Marketing direct > Statistiques > Périodiques. Direct marketing. Electronic journals. periodicals. Periodicals. Statistics. Périodiques.
Online Access:	Available in Business Source Ultimate. View in OPAC
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