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  1. 1
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    Introducción a la publicidad by Brewster, Arthur Judson

    Published 1983
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  2. 2
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    Publicidad: guía para ejecutivos de marketing by Hart, Norman A.

    Published 1993
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  3. 3
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    Publicidad by O'Guinn,Thomas C

    Published 1999
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  4. 4
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    Lo feo no se vende by Loewy, Raymond

    Published 1955
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  5. 5
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    La nueva publicidad / by Watts, Reginald

    Published 1974
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  6. 6
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    La publicidad es una violación / by Guérin, Robert

    Published 1964
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  7. 7
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    El lenguaje de la publicidad / by Block de Behar, Lisa

    Published 1977
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  8. 8
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    La definición de metas publicitarias para lograr resultados mensurables / by Colloy, Russoll H.

    Published 1967
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  9. 9
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    Cartas de un publicista / by Ferrer Rodríguez, Eulalio

    Published 1966
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  10. 10
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    Publicidad moderna / by Hepner, H. W.

    Published 1962
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  11. 11
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    La publicidad una fuerza al servicio de la empresa / by Leduc, Robert

    Published 1969
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  12. 12
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    La Comunicación activa: Publicidad sólida by Moliné, Marcal

    Published 1988
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  13. 13
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    Confesiones de un publicitario / by Ogilvy, David

    Published 1967
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  14. 14
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    La publicidad como medio para promover las ventas / by Oschmann, Carl-Dieter

    Published 1967
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  15. 15
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    Teoría general del sistema publicitario by Sánchez Guzmán, José Ramón

    Published 1981
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  16. 16
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    Publicidad combativa / by Prat Gaballi, Pedro

    Published 1959
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  17. 17
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    Introducción a la publicidad / by Browstor, Arthur Judson

    Published 1967
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  18. 18
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    Publicidad, su papel en la mercadotecnia moderna / by Dunn, S. Watson

    Published 1967
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  19. 19
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    Tratado de publicidad directa / by Hourez, Fernand

    Published 1958
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  20. 20
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    Qué es la P.L.V.?; publicidad en el lugar de venta / by Vaillant, Philippe G.

    Published 1972
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