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  1. 1
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    La investigación en publicidad: Metodología y crítica / by León, José Luis

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  2. 2
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    El poder de la promoción / by Sussman, Jeffrey

    Published 1998
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  3. 3
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    Publicidad : Comunicación integral en marketing / by Treviño Martínez, Rubén

    Published 2000
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  4. 4
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    El gerente de marca / by Castro Ardón, José Enrique

    Published 2001
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  5. 5
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    Promoción y publicidad : Guía para el asesor empresarial / by Franklin, Reece A.

    Published 1996
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