Lignende værker: Dirección de mercadotecnia :
Forfatter: Kotler, Philip
- Marketing 4.0 : moving from traditional to digital /
- Marketing 3.0 from products to customers to the human spirit /
- Good works : marketing and corporate initiatives that build a better world- and the bottom line /
- Democracy in decline : rebuilding its future /
- Marketing humanístico : human to human : la génesis del marketing /
- Marketing de ciudades : crear y prosperar en mercados de alto crecimiento /